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crafted to stimulate the senses and foster love for music and play

Fun Meets Quality and Innovation

We are reimagining where imagination can take us

Let's Play

About Us

Founded over 10 years ago, Code Red has become one of the world’s leaders in developing, innovating, manufacturing and supplying consumer and toy products across a wide portfolio of product categories and brands. Millions of consumers around the world look for and rely on Code Red Brands and products.

Our Brands

Our Values

At Play Hop, we are passionate about creating delightful and educational experiences for babies and infants. Our mission is to support the early stages of childhood development through engaging and interactive toys that foster learning, exploration, and fun.

Jammin' Juniors is a team of passionate designers, educators, and parents committed to the well-being and growth of children. We understand the pivotal role that play and music play in early childhood development, and we strive to design toys that are not only entertaining but also beneficial to your child's growth.

Kids Career is dedicated to helping children explore their future ambitions through imaginative play. Our team of experts in child psychology and design collaborates to create realistic, engaging role-play toys that allow kids to step into the shoes of various professions. We aim to inspire dreams and nurture the talents of tomorrow's leaders.

Glitz Girls is all about celebrating the sparkle and shine in every child. Our team of designers and child development professionals is passionate about creating toys that inspire confidence, creativity, and self-expression in young girls. We focus on providing safe, fun, and glamorous play experiences that encourage kids to embrace their unique style and personality.

Life is Good is rooted in the belief that positive play experiences can shape a brighter future for children. Our team, composed of child psychologists, educators, and designers, focuses on creating toys that promote kindness, gratitude, and optimism. We are dedicated to making playtime an opportunity for children to learn important life lessons while having fun.

At Pet Pals, we're passionate about fostering empathy, responsibility, and love for animals in children. Our team consists of pet lovers, educators, and toy designers who work together to create adorable, lifelike pet toys that teach kids about pet care and companionship. We believe that early exposure to these values helps nurture a kinder, more caring generation.

Sparkle Star is all about igniting the imagination and creativity of young dreamers. Our team of educators, designers, and artists are dedicated to crafting toys that encourage artistic expression and the love for all things sparkly. We strive to create play experiences that are not only fun but also help children develop their fine motor skills and artistic abilities.

Rugged Racer is all about adventure and excitement. Our team of designers, engineers, and parents is committed to creating durable, action-packed toys that thrill young adventurers. We focus on quality and safety, ensuring that our rugged vehicles and playsets can withstand the toughest terrains and the wildest imaginations.

Tiny Turbos is driven by a passion for speed, fun, and hands-on learning. Our team of automotive enthusiasts, educators, and toy designers work tirelessly to create high-quality, miniaturized vehicles and tracks that fuel your child’s love for racing and mechanics. We aim to inspire curiosity and creativity, making learning about motion and engineering a thrilling experience for young minds.

Splash Buddies is committed fun and educational experience for kids. Our team of child development specialists, designers, and water play enthusiasts come together to create engaging, safe, and colorful bath toys that transform the tub into a world of exploration and learning. We believe that every splash can spark creativity and joy in little ones.